Leadership Coaching

Coaching for top teams is provided by Pete Ashby, Managing Director of 2WayTrust. Pete also occasionally provides one-to-one Executive coaching and mentoring for Chief Executives.

When Pete works with a top team, it’s usually over a two-day period, starting with a series of short one-to-ones with individual team members. The team meeting then runs through to lunchtime on day two, including a private working dinner.

The aim is to ensure that the most difficult issues that have been holding the team back are in play by the end of day one, and there is some agreement about how the team would like to behave in future.

On day two, Pete asks the team to apply the agreed behaviours to a practical business discussion. During this time, he draws out any personal behaviours that seem to be creating difficulties and suggests how they might be left behind.

Within a week of the event, he provides the team with a confidential report recommending specific changes in behaviour by every team member to drive up performance. This then provides the basis for a follow-up session three to six months later.

For all work of this sort, 2WayTrust offers a no quibbles money back guarantee and only sends an invoice if a majority of the team feel that Pete's time with them should make a significant contribution to improving their overall performance.

So far no one has asked for their money back, but it's a great discipline knowing that there's a first time for everything!

If you would like to discuss with Pete the possibility of him working with your top team, please contact him directly on pete.ashby@2waytrust.com.

Background on Pete Ashby

In his early 20s Pete was Deputy President of the National Union of Students, and then spent a number of years in the TUC Industrial Relations Department. He developed his national reputation through his leadership of Full Employment UK in the 1980s, Open Agenda in the 1990s and the New World Order Forum after 9/11. During most of this time he was a Fellow of St. George’s House, Windsor Castle, where he facilitated more than 180 overnight events for groups of business leaders.

Since 2004 Pete has carved out a distinctive national role for himself in coaching top teams, which involves him leading them through a challenging process to improve team performance. He also leads a national series of Masterclasses for small groups of Chief Executives and Executive Directors on improving performance through changing top team behaviours.

Since late 2007 Pete’s clients have included:

  • Screwfix (Board overnighter plus events for Heads of Departments)
  • The Cabinet Office (High Fliers' programme)
  • The Learning & Skills Council (S-W & S-E regional leadership teams and National Employer Service event)
  • Learning & Skills Improvement Service (Board residential)
  • The Department for Innovation, Universities and Skills (overnight events in Windsor Castle)
  • The Dept. for Business, Enterprise and Regulatory Reform (o/n event for Europe, International Trade and Development Directorate)
  • Becta (Windsor Castle event with local authority CEOs and Directors of Children's Services)
  • Devon County Council (residential events)
  • The New Engineering Foundation (Windsor Castle event)
  • The Association of Colleges (Windsor Castle event)
  • Serco (leadership team events for Education Bradford)
  • Skills for Care & Development (Board Awayday)
  • Creative & Cultural Skills (Windsor Castle event)
  • Energy and Utility Skills (overnighter for top team)
  • The Alliance of Sector Skills Councils (overnight event for CEOs, January 2009)

Read the Testimonials